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November 6, 2012
By: TOM BRANNA
Editor
• Woolite’s WooliteWashed campaign recently hosted a Girl’s Night Out, a collaborative effort with Simon Property Group. Taking place at 64 participating Simon Malls on Oct. 11, consumers had the opportunity to engage in shopping, exclusive spa treatments, and food tastings unique to their locations. “At our core, Woolite believes that a single article of clothing can be the difference-maker between a good and a great night,” said Tara Murphy, marketing director, Reckitt Benckiser. “Whether i...
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